By connecting your WhatsApp number to WebOrigin, you agree to all terms in this policy and to Meta's WhatsApp Business Policy. Violations may result in your WhatsApp number being restricted by Meta.
1. Your Responsibilities as a WhatsApp Business API User
By connecting your WhatsApp number to WebOrigin, you agree to:
- Comply with Meta's WhatsApp Business Policy in all messaging — this is Meta's requirement, not just ours
- Only use approved message templates for bulk/outbound messages outside the 24-hour window
- Maintain opt-in records for all contacts you send MARKETING messages to
- Honor opt-out requests immediately — remove opted-out contacts from all future campaigns
- Not send misleading, false, or harmful content via WhatsApp
- Maintain accurate business identity — your WhatsApp profile must match your registered business
- Not impersonate other businesses or individuals
2. What Happens if You Violate Meta's Policies
If you violate Meta's WhatsApp Business policies:
- Meta may restrict your WhatsApp number's messaging capacity
- Meta may disable your WhatsApp Business Account (WABA)
- These are Meta's unilateral decisions — WebOrigin has no influence over them
- WebOrigin will NOT provide refunds for service interruptions caused by Meta policy decisions
WebOrigin is not responsible for any losses, business disruption, or penalties resulting from Meta restricting or banning your WhatsApp Business Account due to policy violations on your part.
3. Opt-In Requirements
| Message Type | Opt-In Required? | Notes |
|---|---|---|
| Reply within 24h of end user's message | ❌ Not required | End user initiated the conversation |
| UTILITY templates (fee reminder, schedule) | 🟡 Implicit | If end user initiated contact previously |
| MARKETING templates (new batches, offers) | ✅ Required | Explicit consent must be documented |
How to collect opt-in:
- Students who message your number first — they have implicitly opted in to receive a reply
- Lead capture forms — include "I agree to receive updates on WhatsApp"
- Physical enrolment forms — add "I consent to WhatsApp communications from [Institute Name]"
4. The 24-Hour Window Rule
Critical WhatsApp Rule:
If an end user messages you, you have 24 hours to send free-form replies. After 24 hours, you MUST use a pre-approved message template.
What WebOrigin does automatically:
- Tracks last inbound message time per end user
- Blocks non-template sends outside the 24-hour window
- Shows 24-hour window status in the inbox
- Enforces template-only bulk sends at all times
You cannot disable this enforcement — it exists to protect your WhatsApp account from Meta restrictions.
5. WebOrigin's Relationship with Meta
WebOrigin is an independent software provider that builds on the WhatsApp Business Platform (Cloud API). WebOrigin is NOT affiliated with, endorsed by, or a partner of Meta Platforms, Inc. The WhatsApp name and logo are trademarks of Meta Platforms, Inc.
Contact for WhatsApp Policy Questions: contact.weborigin@gmail.com · WebOrigin · MSME: UDYAM-DL-02-0118375